Privacy Policy

Last updated: 21 October 2026

Dar Al Yusr Real Estate L.L.C ("Dar Al Yusr", "we", "us" or "our") respects your privacy. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit dar-alyusr.com, contact us, or use our property brokerage, off-plan sales and investment advisory services in the United Arab Emirates. We process personal data in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable UAE laws.

1. Information We Collect

Information you give us

  • Contact details – name, phone number, WhatsApp number, email address and preferred language.
  • Property requirements – budget, preferred areas, property type, purpose (end-use or investment), payment-plan preferences and timeline.
  • Transaction information – when you proceed with a reservation, purchase, sale or lease: copies of your passport, Emirates ID or visa, proof of address, and source-of-funds information required by developers, the Dubai Land Department (DLD), RERA and anti-money-laundering regulations.
  • Communications – messages, enquiries and call notes when you contact us by form, phone, email or WhatsApp.

Information collected automatically

  • Device and browser type, IP address, approximate location, pages visited, time on site and the referring website.
  • Cookies and similar technologies, including analytics and advertising tags (for example Google Analytics, Google Ads and Meta Pixel), used to measure campaigns and show relevant property offers.

Information from third parties

We may receive your details from property portals, real estate developers, advertising platforms (such as Google, Meta and TikTok lead forms) and referral partners when you submit an enquiry through them.

2. How We Use Your Information

  • To respond to your enquiries and arrange viewings, calls and consultations.
  • To match you with suitable properties, off-plan projects and payment plans.
  • To process reservations, sales, purchases and tenancy contracts with developers, owners and government authorities.
  • To meet our legal obligations, including customer due diligence, KYC and anti-money-laundering checks under UAE Federal Decree-Law No. 20 of 2018 and related regulations.
  • To send you new launches, offers and market updates where you have agreed to receive them.
  • To operate, secure and improve our website and measure the performance of our advertising.

3. Legal Basis for Processing

We process your personal data on the basis of your consent, to take steps at your request before entering into a contract, to perform a contract with you, to comply with legal and regulatory obligations, and for our legitimate business interests such as improving our services — always in a way that respects your rights.

4. How We Share Your Information

We do not sell your personal data. We share it only where needed to deliver our services or comply with the law, with:

  • Real estate developers, property owners and landlords involved in a transaction you are interested in.
  • Government and regulatory authorities such as the Dubai Land Department, RERA, the Sharjah Real Estate Registration Department, and other competent authorities when required by law.
  • Service providers who support our business — for example website hosting, CRM, email, WhatsApp messaging, analytics and advertising platforms — under confidentiality obligations.
  • Banks, mortgage advisers, conveyancers and trustees, only at your request or with your consent.

5. International Transfers

Some of our service providers may store or process data outside the UAE. Where this happens, we take reasonable steps to make sure your data receives an adequate level of protection as required by the PDPL.

6. Data Retention

We keep your personal data only for as long as needed for the purposes described above. Enquiry data is generally kept for up to 24 months after our last contact with you. Transaction and identification records are kept for at least five (5) years, or longer where UAE law requires.

7. Data Security

We use appropriate technical and organisational measures — including access controls, encrypted connections (HTTPS) and limited staff access — to protect your data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your information at all times.

8. Marketing Communications

With your consent, we may contact you by email, SMS, phone or WhatsApp about properties and offers that match your interests. You can opt out at any time by replying "STOP", using the unsubscribe link in our emails, or contacting us directly.

9. Cookies

Our website uses essential cookies to function and optional analytics and advertising cookies to understand how visitors use the site and to show relevant ads on other platforms. You can block or delete cookies in your browser settings; some parts of the site may not work properly without them.

10. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you and receive a copy.
  • Correct inaccurate or incomplete data.
  • Request deletion of your data, where we are not legally required to keep it.
  • Restrict or object to certain processing, including direct marketing.
  • Withdraw your consent at any time.
  • Lodge a complaint with the UAE Data Office.

To exercise any of these rights, contact us using the details below. We may ask you to verify your identity before responding.

11. Third-Party Links

Our website may link to developer websites, property portals and social media platforms. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

12. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal data from anyone under 18 years of age.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "Last updated" date shown at the top.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Dar Al Yusr Real Estate L.L.C
Dubai, United Arab Emirates
Email: info@dar-alyusr.com
Phone / WhatsApp: +971 58 587 4747